Keyword Analysis Using SEMrush | Detailed Explanation

Search engine optimization (SEO) is one of the essential elements for the success of any website on the Internet, and its goal is to raise the site’s ranking in search results, which results in an increase in the percentage of appearance and, of course, an increase in the percentage of natural visits. SEO is often based on several strategies, but in this article we will focus on one of the most important of these elements, which is considered one of the important steps in SEO (keyword research). This method is the pillar and the basic starting point for every writer who wants to improve the ranking of his site, so we will analyze the words that are in demand and have little competition using a well-known tool in the market, which is SEMrush.

What is SEMrush?

SEMrush is one of the most powerful SEO tools, a suite of tools that enables you to increase your online visibility and conduct insightful marketing analysis. SEMrush offers a suite of tools that cover general SEO, as well as social media management and analysis, and content marketing. As such, SEMrush is designed to provide users with a detailed understanding of their site’s performance and competitive analysis.

Understanding Keyword Research in SEO

Keyword research is essentially about understanding the language people use to search for things on search engines, and SEO toolboxes give you insight into market demand, customer behavior, and the competitive landscape. By identifying the right keywords, you can create targeted content that answers a specific question or provides a service that solves the searcher’s problems, thus improving your chances of getting a higher ranking in the search engine results pages (SERPs). For example, if someone searches for a medicine for hair loss, they will see all the sites that offer medicines or advice to treat the problem, but if the competition is low, you can enter and top these results by writing an article that is better than your competitors’ articles.

Keyword research process using SEMrush

In this title we will explain the correct way to do keyword analysis using SEMrush:

• First you must go to the SEMrush website and create an account there, you can use the free version but it is limited and does not provide in-depth statistics but it serves the purpose if you want to take a look at the tool before purchasing.
• Secondly, after creating the account, go to the box on the left and click on keyword overview.

• The search box will appear with you; write in it the keyword you want to analyze and choose the country you want to see the statistics for (you will find the flag of the countries under the search box).

• Click on the search button, and the short results for the keyword will appear with you, such as the monthly and global search for the keyword, as well as the questions and the click price, etc. of the statistics.

• As we mentioned, our goal is to obtain words that we can rank for from the keyword variations box. Click on view all to view all the available keywords (the free version gives you only 7 words) (the free version gives you only 7 words)

• You will find a page full of keywords that we want to rank in terms of difficulty in the ranking. Usually, the ranking is from 1 to 100, and 100 indicates that the word is very difficult and we cannot compete with it. From the lists box, you will find kd, which is an abbreviation for keyword difficulty.
• Click on it and set the value between 1 and 30. This way, we will filter only easy keywords.

• As you can see, you will have a large list of the best keywords that you can target and rank on (SEMrush offers you more than 5 types of keywords). You can use this method on each one and analyze the results and save them.

Keyword research is important for several reasons:

• Improving your content creation process, ensuring that you produce content that meets the needs of your audience, which in turn has the potential to rank well.
• Working on on-page SEO helps you understand where keywords are used in titles and meta descriptions of your content in general.
• Impacts link building strategies, as knowing the right keywords can help you earn backlinks naturally through high-quality, relevant content.
• Market analysis and discovering customer preferences and trends that can benefit marketing strategies.

How to work with these keywords

Now you have learned with us the correct way to extract targeted keywords from SEMrush, so how will you target them?

Assuming that you own a website on WordPress, it is obvious that you are working with one of the SEO add-ons, Yoast, Rank math, or other such add-ons. These add-ons often contain a box to improve the article and target the keyword by following a series of the mentioned steps, such as mentioning the word at the beginning of the paragraph and titles, in addition to targeting it within the article and description and other steps. Accordingly, we advise every WordPress website owner to use these add-ons and work on improving their content in this way.

conclusion

In short, keyword research is not just about finding keywords with regular searches and low competition; it is about finding the right keywords that will attract the right audience and ultimately contribute to the growth and success of your business.